|
|
Seductive Interaction Design:
Rather than just delivering a set of features, customer-focused companies think through the experience of using the services they’ve provided.
|
100 |
|
|
Seductive Interaction Design:
…if getting people to actually do something is the goal, you have to make the process as simple as possible.
|
101 |
|
|
Seductive Interaction Design:
Left to our own devices, we’re terrible at prioritizing where to spend our time.
|
101 |
|
|
Seductive Interaction Design:
Numerous researchers have found that when presented with more options, we’re far less likely to take any action at all.
|
105 |
|
|
Seductive Interaction Design:
…businesses typically assume they need a lot more information than is often necessary.
|
111 |
|
|
Seductive Interaction Design:
Effective visuals, from icons to infographics, can help people make sense of information much more quickly and with less potential for errors.
|
112 |
|
|
Seductive Interaction Design:
We hate to lose stuff. Even if there is more to be had, we hate letting go of what we already have.
|
126 |
|
|
Seductive Interaction Design:
…you have to take a broader look at the relationships you’re building with a person, not just a single metric.
|
130 |
|
|
Seductive Interaction Design:
We’re great at setting relative values, but terrible at placing an absolute value on something.
|
133 |
|
|
Seductive Interaction Design:
…good games bring joy to people’s lives.
|
148 |
