![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-069-1.png)
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Seductive Interaction Design:
Reciprocity states that we are all bound – even driven – to repay debts of all kinds. When someone does something for you, you feel obligated to repay.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-073-1.png)
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Seductive Interaction Design:
Gifts given freely, with no expectations, tend to pay off more than quid pro quo transactions masquerading as gifts.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-075-1.png)
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Seductive Interaction Design:
In every new situation, we learn by recognizing patterns and associating this stimulus with things we’ve encountered before.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-081-1.png)
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Seductive Interaction Design:
The feeling we get from… interaction gaps is best described as deprivation, which is critical to understanding why we are motivated by curiosity.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-085-1.png)
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Seductive Interaction Design:
If you want to make someone curious, make them aware of something they don’t know.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-086a-1.png)
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Seductive Interaction Design:
…anxiety, present or vividly remembered, is an important part of experiencing delight. The contrast makes the delight intense and memorable.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-086b-1.png)
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Seductive Interaction Design:
Humor also is a safe way of exploring negative situations – often relying on shock or on setting the audience off balance in some way.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-089-1.png)
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Seductive Interaction Design:
At the most basic level, simply opening up your site to allow comments and reviews is a way to allow self-expression.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-094a-1.png)
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Seductive Interaction Design:
Whenever you can put something into simpler terms, you increase the odds that people will actually do that thing.
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![](https://bizbookquotes.com/wp-content/uploads/2023/09/Seductive-Pg-094b-1.png)
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Seductive Interaction Design:
When we make a statement, whether it’s public or just to ourselves, we tend to want to be consistent with that statement.
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