Book Titles

…when we’re relaxed, our brains are more flexible and more likely to find workarounds for difficult problems.

Not only do aesthetics affect perceived usability, they also influence actual performance.

Recent studies of emotions are finding that we can’t actually separate cognition from affect.

…how we think cannot be separated from how we feel. At all times, we are evaluating (affect) and interpreting (cognition) the world around us.

We’re not as in charge of our decisions as we’d like to believe.

…we ignore the evidence that beauty is much more than decoration. Our brains can’t help but agree.

…while there are certainly plenty of patterns and conventions we can fall back on, every project presents new and unique challenges.

Aesthetics are but one aspect of the overall user experience. But they should be taken as seriously as reliability, uptime, or speed.

…think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.

…we make cognitive as well as emotional associations with just about everything processed by our brain.