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…no matter what business you’re in, you need to get out of the building to find out what your customers really want from you and your product.
|
072 |
 |
The way to determine your essential metrics is to identify the actions that correlate most directly to users experiencing the core value of your product…
|
092 |
 |
There is no one formula for improving activation; your efforts must be tailored specifically to your product…
|
171 |
 |
…if the value of your product isn’t clear and compelling enough, even the slightest irritation can send people away, often for good.
|
182 |
 |
The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service.
|
216 |
 |
One general rule that holds true across most product types is that improving the perceived value of the rewards leads to greater retention.
|
218 |
 |
People become attached to how products look and work, and rolling out changes too quickly or abruptly can result in backlash.
|
227 |
 |
The key to making good additions [to your product] is to focus intensely on offering customers the benefits they find most valuable and are willing to pay for, not just bolting on more choices…
|
240 |
 |
No matter what product you are trying to monetize… you want to be sure that your pricing is in proportion to the value [customers] are getting from the use of your product.
|
249 |
 |
…teams should experiment with a product option that is priced to help customers better understand the relative value of the items and plans you hope to sell.
|
254 |
