 |
When a decision is made at the point of purchase without much prior deliberation, then brand name, price, an enticing product description, and other quality proxies still exert great influence.
|
129 |
 |
Marketers should not lose sight of their ultimate goal, which is to stimulate genuine consumer content that will help consumers evaluate their likely experience with a product.
|
139 |
 |
It is hard to predict the success of a product ahead of time by measuring individual consumers’ preferences and then try to use these preferences to predict consumers’ future decisions.
|
153 |
 |
…experts who try to predict the success or failure of radically new products are unlikely to be much more accurate than consumers.
|
154 |
 |
Every product that offers a rebate has to be more expensive because of it. This need not dampen sales.
|
178 |
 |
What your customers feels about his relationship with you will form the foundation of how he views your product and service offerings.
|
064 |
 |
Innovation has a nasty headwind, rarely a tailwind.
|
017 |
 |
You can build a culture that is as much about the experience building the product together as it is about the product itself.
|
036 |
 |
When front-running the future, the trick is to aspire for a small audience that loves your product rather than aim to please the masses.
|
058 |
 |
We vastly underestimate how much the products we use impact the products we create.
|
144 |
