 |
…figuring out the right product is the innovator’s job, not the customer’s job.
|
049 |
 |
Good product managers… are not part of the product team; they manage the product team.
|
111 |
 |
It’s important to supplement a great product vision with a strong discipline around the metrics, but if you substitute metrics for product vision, you will not get what you want.
|
132 |
 |
Practically no product or service any longer has either a single specific end-use or application, or its own market.
|
054 |
 |
…end-uses are no longer uniquely tied to a certain product or service… Increasingly, the same want is being satisfied by very different means.
|
075 |
 |
Every three years, an organization should challenge every product, every service, every policy, every distribution channel with the question, If we were not in it already, would we be going into it now?
|
091 |
 |
What the customer buys and considers value is never a product. It is always a utility, that is, what a product or service does for him.
|
098 |
 |
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
|
099 |
 |
The consumer – that is, the ultimate user of a product or service – is always a customer. But he is never the customer; there are usually at least two, sometimes more.
|
101 |
 |
There are essentially three kinds of innovation in every business: innovation in product or service, innovation in marketplace and consumer behavior and values, and innovation in the various skills and activities needed to make the products and services at to bring them to market.
|
108 |
