 |
The Entrepreneurial Model looks at a business as if it were a product, sitting on a shelf and competing for the customer’s attention against a whole shelf of competing products (or businesses).
|
73 |
 |
The true product of a business is the business itself.
|
83 |
 |
Where the business is the product, how the business interacts with the consumer is more important than what it sells.
|
118 |
 |
The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.
|
155 |
 |
Your goal or end product in any consulting activity is some kind of change.
|
4 |
 |
It is difficult to invent a better product in a world of commodities, and that is where we find ourselves.
|
50 |
 |
To be on a journey means to focus on process not product, on HOW not WHAT, and on the road not the destination.
|
60 |
 |
…advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later.
|
127 |
 |
If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business – no matter how good the product.
|
130 |
 |
…most products today are transforming into technology-powered products, and the companies that don’t realize this are rapidly being disrupted.
|
8 |
