Categories

You need to be as unreasonable in how you build your team as you are in how you build your product or experience.

All the great fortunes in the world have been created by mean and women who had a greater passion for what they were giving – their product, service or idea – than for what they were getting.

The new information environment around us allows consumers to predict much more accurately the experienced quality (or absolute value) of products and services they consider getting.

While emotional response is often very important, for products and services that have specs quality is usually regarded by consumers as the most important consideration that should guide choices.

Once you can assess the absolute values of products, it becomes easier to determine if the value gap between products justifies the observed price differences.

…from a consumer’s perspective, loyalty can often be an inferior input, because quality and performance can vary greatly across products by the same company.

Success is driven by the merit of your current product and much less by your customers’ past experience.

…in the new information environment, we can expect faster uncertainty resolution regarding the product quality, regarding preference fit, and regarding product acceptance by relevant others.

…you product should be ready from day one to all types of users, not only those who are most tech savvy.

Today, as long as the product can satisfy wants… chances are that suitable consumer segments will emerge organically, regardless of the seller’s preconceived ideas.