 |
All economic activity… requires three kinds of resources: land, that is products of nature; labor, that is, human resources; and capital, that is, the means to invest in tomorrow.
|
109 |
 |
It is futile to try to guess what products and processes the future will want. But it is possible to decide what idea one wants to make a reality in the future, and to build a different business on such an idea.
|
117 |
 |
Even though the new project… does not rank with existing products, somebody in top management must have the specific assignment to work on tomorrow as an entrepreneur and innovator.
|
361 |
 |
The new venture… needs to start out with the assumption that its product or service may find customers in markets no one thought of…
|
367 |
 |
The creative innovator does not invent a product or service; her perfects and positions it.
|
382 |
 |
…multiproduct, multitechnology, and multinational companies of today do have to concern themselves, in their organizational design and structure, with organization according to the flow of information.
|
409 |
 |
No matter how carefully one compares products, a buyer can never be sure that he or she chose the right thing, and so buyers experience anxiety before purchases, disappointment after.
|
133 |
 |
Ideas and products messages and behaviors spread just like viruses do.
|
007 |
 |
…lack of cross-departmental communication impedes efforts to make product development and marketing more customer focused…
|
036 |
 |
…all the rapid experimentation in the world won’t ignite lasting growth if the product isn’t loved by the people who use it.
|
057 |
