 |
Question #2: When I know what taska product is really used for, are there any steps that I can remove from that task?
|
076 |
 |
Question #3: What tasks are the very next tasks that the customer will want to perform after using my product?
|
102 |
 |
…when creating an interactive product, confining specialists to a silo [is] stupid: high-level success depend[s] on low-level inefficiencies.
|
149 |
 |
…if you want to truly create a revolutionary product, you have to shift your thinking from a bottom-up task focus (which will only get you so far) to a top down focus that starts with the experience you wish people to have.
|
013 |
 |
Product personality influences our perceptions.
|
026 |
 |
Consumers choose products that are an extension of themselves.
|
027 |
 |
By making intentional, conscious decisions about the personality of your product, you can shape positive or negative affect responses.
|
027 |
 |
Attention to design details implies the same care and attention has been spent on the other (less visible) parts of the product, which implies that this is a trustworthy product.
|
028 |
 |
Rather than just delivering a set of features, customer-focused companies think through the experience of using the services they’ve provided.
|
100 |
 |
…the products we love have a clear sense of purpose.
|
211 |
