 |
If you can demonstrate that customers are dying to buy this product, then you ought to be able to sell it to management.
|
095 |
 |
If customers are dying to buy [your product] and management cannot see its way to funding it, then there is no hope.
|
095 |
 |
…research reveals that people will buy a product because of its abilities.
|
107 |
 |
…one tasks often leads to another, and bridging the gap between the two is a powerful product idea.
|
110 |
 |
Continuity, loose linking, and leverage are important factors that affect sales and marketing as well as product development…
|
110 |
 |
…idea generation and idea validation are the products of real observation under circumstances that are as real as possible.
|
115 |
 |
The notion of net utility is the ultimate filter for product innovation.
|
115 |
 |
The world economy is rapidly changing from one that produces hard goods to one that produces digital goods as well as services of all sorts.
|
117 |
 |
…you cannot proceed efficiently if you treat each aspect of your product as unique and isolated from all others each time you build the product.
|
129 |
 |
…the sum of these miniature innovations repeated across hundreds of processes and dozens of product lines can be staggering.
|
154 |
