 |
Every organization should have a Chief Cynical Officer whose job it is to poke holes in product proposals.
|
049 |
 |
Relaunch is the ugliest word in the product developer’s vocabulary. Relaunches eat up resources needed for the next year’s products.
|
051 |
 |
We do not buy the product, we build it. It is users who will tell use whether something is an innovation or a mutation.
|
056 |
 |
…pretty does not last. When product development is down to aesthetics, it is on its last legs.
|
058 |
 |
Novelty, like appearance, is a short-term play unless the novelty has deep underlying values that add utility to the product.
|
059 |
 |
…as we walk through the use of a product in detail, we begin to see what features are excess and what additional features might be added. We see where the weaknesses are instead of just the strengths.
|
067 |
 |
All true product innovation takes place at the task level because innovation is in the eye of the user, not of the engineering department.
|
069 |
 |
Among innovators, those with the creativity and the most customer and product knowledge will be most likely to produce the biggest innovations.
|
077 |
 |
In products that assist with tasks that are performed very frequently, the value to the user is quite high.
|
080 |
 |
Any product that is easy to learn and easy to use has some room on the cost side for price.
|
080 |
