Book Titles

Inspired
How to Create Tech Products Customer Love

By Marty Cagan

Year Published: 2018
ISBN-13: 978-1-119-38750-3
Categories: Innovation, Products, Technology

100 Quotes Found

Quote Image Quote Page Number

Inspired:

Continuous delivery is a good example of an advanced delivery technique… in teams that understand the importance of a series of small, incremental changes to a complex system.

162

Inspired:

…the purpose of product discovery is to make sure we have some evidence that when we ask the engineers to build a production-quality product, it won’t be a wasted effort.

163

Inspired:

Much of the key to effective product discovery is getting access to our customers without trying to push our quick experiments into production.

163

Inspired:

Customers don’t know what’s possible, and with technology products, none of us know what we really want until we actually see it.

166

Inspired:

It’s all hard, but the hardest part of all is creating the necessary value so that customers ultimately choose to buy or to use.

166

Inspired:

Functionality, design, and technology are inherently intertwined.

166

Inspired:

We need to [validate our ideas] before we spend the time and expense to build an actual product, and not after.

167

Inspired:

The very act of creating a prototype often exposes problems that cause you to change your mind.

170

Inspired:

A small amount of time up front framing the problem to be solved – and communicating this framing – can make a dramatic difference in the results.

178

Inspired:

So much product work fails because it tries to please everyone and ends up pleasing no one.

180