Book Titles

Inspired
How to Create Tech Products Customer Love

By Marty Cagan

Year Published: 2018
ISBN-13: 978-1-119-38750-3
Categories: Innovation, Products, Technology

100 Quotes Found

Quote Image Quote Page Number

Inspired:

Obsess over customers, not over competitors.

134

Inspired:

…customers rarely leave us for our competitors. They leave us because we stop taking care of them.

134

Inspired:

Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity. – General George Patton

137

Inspired:

…you can release all the features you want, but if it doesn’t solve the underlying business problem, you haven’t really solved anything.

138

Inspired:

…when using OKRs at scale, there’s a larger burden on leadership and management to ensure that the organization is truly aligned…

149

Inspired:

A demo is not training, and it’s not a test. It’s a persuasive tool. Get really, really good at it.

152

Inspired:

Absolutely be sincere, but let people see you’re genuinely excited. Enthusiasm is really contagious.

153

Inspired:

Spending some personal time with every last person on the team pays off big in their level of motivation, and as a result, in the velocity of your team. It’s worth your time.

153

Inspired:

With larger enterprise companies, it’s never easy to drive substantial change, but this is exactly what strong product managers figure out how to do.

157

Inspired:

While you’ll never have 100 percent confidence, you should not have to release and pray.

161