Book Titles

Inspired
How to Create Tech Products Customer Love

By Marty Cagan

Year Published: 2018
ISBN-13: 978-1-119-38750-3
Categories: Innovation, Products, Technology

100 Quotes Found

Quote Image Quote Page Number

Inspired:

…we need to embrace product discovery as the most important core competency of the startup.

190

Inspired:

…there are few things more powerful to a product organization than reference customers.

196

Inspired:

…in every user or customer interaction, we always have the opportunity to learn some valuable insights.

212

Inspired:

If you find your customers using your product in ways you didn’t predict, this is potentially very valuable information.

218

Inspired:

…landing pages are incredibly important to bridging the gap between expectations and what the product does.

247

Inspired:

The point is to gain a deeper understanding of your users and customers and, of course, to identify the friction points in the prototype so you can fix them.

249

Inspired:

The customer must perceive your product to be substantially better to motivate them to buy your product…

251

Inspired:

One of the biggest possible wastes of time and effort… is when a team designs and builds a product, yet, when they finally release the product, they find that people won’t buy it.

254

Inspired:

The most important point for technology companies: If you stop innovating, you will die.

256

Inspired:

…it’s a non-negotiable that we simply must continue to move our products forward, and deliver increased value to our customers.

256