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Inspired:
…qualitative testing of your product ideas with real users and customers is probably the single most important discovery activity for you and your product team.
|
259 |
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Inspired:
The main challenge in testing value when you’re sitting face to face actual users and customers is that people are generally nice…
|
261 |
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Inspired:
By exploring the data, we can find some very powerful product opportunities.
|
270 |
|
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Inspired:
…data will shine a light on what is happening, but it won’t explain why. We need our qualitative techniques to explain the quantitative results.
|
270 |
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Inspired:
…many of our best product ideas are based on approaches to solving the problem that are only now possible, which means new technology and time to investigate and learn that technology.
|
275 |
|
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Inspired:
…with hardware, the consequences of a mistake in terms of time and money are much more several. With software, we can usually issue corrections relatively inexpensively.
|
275 |
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Inspired:
…it’s important to acknowledge that getting product teams and companies to apply the new techniques and work differently is often easier said than done.
|
286 |
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Inspired:
…product discovery is the most important competency of a new startup…
|
290 |
|
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Inspired:
…as companies grow, they become more risk averse. When you’re small there really isn’t much to lose…
|
295 |
|
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Inspired:
…it is all too easy to institute processes that govern how you produce products that can bring innovation to a grinding halt.
|
295 |
