Book Titles

The promise of technology is always that it will make our lives easier and more efficient. Women are the ones who demand that it fulfill its promise.

…kids will touch anything. You’ve just got to watch them in action and then plan accordingly.

Good stores perform a kind of retailing judo – they use the shopper’s own momentum, his or her own inclinations and desires, to get him or her to do something perhaps totally unplanned.

We preen like chimps, men and women alike. Self-interest is a basic part of our species.

…stores shouldn’t be willfully confusing or obscure, but they should seduce shoppers through the aisles with suggestions and hints of what’s to come.

Almost all unplanned buying is a result of touching, hearing, smelling or tasting something on the premises of a store…

Given a choice, people will shop where they feel wanted, and they’ll even pay a little more for the privilege.

When service is lousy, shoppers will find another store; bad service undoes good merchandise, prices and location almost every time.

Regardless of how practical an activity shopping seems to be, feelings always come first, and good is always better than bad.

…men are suggestible, impulsive shoppers who can be convinced to try almost anything.