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Why We Buy:
In is dangerously narrow-minded for a store owner to believe that the only competition is from others in his or her category.
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283 |
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Why We Buy:
The basic facts of human anatomy remain, more or less, but the store itself and the tastes and behaviors of the shopper continue to evolve.
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283 |
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Why We Buy:
In truth, retailers compete with every other demand on consumer time and money.
|
283 |
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Why We Buy:
Just as a fashion comes from the street up, the world of retail is about following shoppers where they are going.
|
283 |
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Why We Buy:
…shopping follows social change, and woe to the businessperson who fails to comprehend this.
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284 |
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Why We Buy:
The best defense against complacency is to eliminate the distance between the floor of the store and the men and women who make the decisions about what happens there.
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284 |
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Why We Buy:
The fact that a minor alteration can bring a large improvement should come as no surprise… Sometimes critical truths are discovered in this way.
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288 |
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Why We Buy:
Shopping is a form of entertainment, just like the movies or the zoo.
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289 |
