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Why We Buy:
We buy things today more than ever based on trial and touch.
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172 |
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Why We Buy:
Touch and trial are more important today than ever to the world of shopping because of changes in how stores function.
|
176 |
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Why We Buy:
We need to feel a certain level of confidence in a product and its value, which comes only from hard evidence, not from TV commercials or word of mouth.
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177 |
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Why We Buy:
We are beasts like any other, and despite all our powers of imagination and conceptualization and intellectualization and cerebration and visualization, we physical creatures experience the world only via our five senses…
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178 |
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Why We Buy:
It’s a truism that improving the quality of dressing rooms increases sales. It never fails. A dressing room isn’t just a convenience – it’s a selling tool…
|
181 |
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Why We Buy:
…a shopper who talks to a salesperson and tries something on is twice as likely to buy as a shopper who does neither.
|
181 |
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Why We Buy:
When a customer is in the dressing room, he or she is in a total buying mode. But instead of taking advantage of that, most stores squander it.
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182 |
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Why We Buy:
In any product category, the best way to limit package destruction is to offer shoppers a way to try things without doing any damage.
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187 |
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Why We Buy:
Understandably, [customers] don’t like [to wait], but as reasonable beings, they’ll do it – up to a point. Beyond that, though, comes trouble.
|
201 |
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Why We Buy:
…Americans like their lines single-file, crisp and fair. Making people guess about where to stand frustrates them. Allowing chaos to reign causes anxiety.
|
203 |
