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Why We Buy:
This is the secret to bending time: get rid of the uncertainty and you cut the perceived wait.
|
203 |
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Why We Buy:
Sometimes, it’s the irrationality of combinations that provides their power to grab our attention.
|
218 |
|
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Why We Buy:
The online world can chalk up whatever success is has today mostly to the failure of offline avenues and mediums and processes and delivery systems.
|
228 |
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Why We Buy:
If someone has a clear-cut sense of focus, it’s not only possible to sell stuff online, but you can also do incredibly well.
|
239 |
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Why We Buy:
If the only language you speak is English, you’re frankly at a disadvantage.
|
267 |
|
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Why We Buy:
Traveling someplace new improves your processing skills. It helps sharpen the old tacks. It reminds you that no matter who you are, you’ll probably end up coping just fine.
|
267 |
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Why We Buy:
One of the easiest ways to gauge a store’s morale is to take a look at the amenities and spaces it provides its employees.
|
276 |
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Why We Buy:
Successful retail experiences are run by placemakers, not landlords.
|
278 |
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Why We Buy:
Along with fight-or-flight and how our brains regulate the air we breath, shopping is practically in our species’ DNA.
|
280 |
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Why We Buy:
In is dangerously narrow-minded for a store owner to believe that the only competition is from others in his or her category.
|
283 |
