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Why We Buy:
There are certain physical and anatomical abilities, tendencies, limitations and needs common to all people, and the retail environment must be tailored to these characteristics.
|
039 |
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Why We Buy:
Amenability and profitability are totally and inextricably linked.
|
040 |
|
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Why We Buy:
…rules – you have to either follow them or break them with gusto. Just ignoring a rule, or bending it a little, is usually the worst thing you can do.
|
047 |
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Why We Buy:
How you present your ideas and information is just as – or more – important as the ideas themselves.
|
053 |
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Why We Buy:
To say whether a sign or any in-store media works or not, there’s only one way to assess it – in place.
|
062 |
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Why We Buy:
Every store is a collection of zones, and you’ve got to map them out before you can place a single sign.
|
064 |
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Why We Buy:
For maximum exposure, a sign should interrupt the existing natural sight lines in any given area.
|
065 |
|
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Why We Buy:
The smart store… is designed in accordance with how we walk and where we look.
|
078 |
|
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Why We Buy:
That’s how a good store operates: You feel almost helplessly pulled in by what you see up ahead or over there to the right.
|
083 |
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Why We Buy:
Unfortunately, the managers of most companies fail to understand the importance of well-designed packaging.
|
084 |
