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Why We Buy:
Among the many pieces missing from business education is an understanding of the fundamentals of packaging and how that affects the brand.
|
084 |
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Why We Buy:
…human beings will always [improvise] when a need is going unmet.
|
091 |
|
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Why We Buy:
For a man, ignoring the price tag is almost a measure of his virility.
|
104 |
|
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Why We Buy:
…[men] are far more suggestible than women – men seem so anxious to get out of the store that they’ll say yes to almost anything.
|
104 |
|
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Why We Buy:
The manufacturers and retailers and display designers who pay attention to male ways, and are willing to adapt the shopping experience to them, will have an edge in coming decades.
|
104 |
|
|
Why We Buy:
Any wife who’s watching the family budget knows better than to send her inexperienced husband to the supermarket unchaperoned.
|
105 |
|
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Why We Buy:
…while the man may not love the experience of shopping, he gets a definite thrill from the experience of paying. It allows him to feel in charge even when he isn’t.
|
106 |
|
|
Why We Buy:
The basic idea of what we sell to whom is still valid, but paying attention to the nontraditional buyers of everything has never been more important.
|
108 |
|
|
Why We Buy:
All aspects of business are going to have to anticipate how men’s and women’s social roles are changing, and the future is going to belong to whoever gets there first.
|
112 |
|
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Why We Buy:
Retailers should walk every foot of selling space asking this question: Can I stand here and shop without being jostled from behind?
|
128 |
