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Measure What Matters:
…the key to satisfaction is to set aggressive goals, achieve most of them, pausse to reflect on the achievement, and then repeat the cycle.
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124 |

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Measure What Matters:
The higher the stakes, the more important it is to track progress – to flag looming problems, double back from dead ends, and modify goals on the run.
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126 |

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Measure What Matters:
When a goal is too aspirational, it’s bad for credibility.
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130 |

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Measure What Matters:
The biggest risk of all is not taking one. – Mellody Hobson
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133 |

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Measure What Matters:
If companies ‘don’t continue to innovate, they’re going to die…’ – Bill Campbell
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133 |

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Measure What Matters:
…my favorite definition of entrepreneurs: Those who do more than anyone things possible… with less than anyone thinks possible.
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134 |

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Measure What Matters:
In pursuing high-effort, high-risk goals, employee commitment is essential. Leaders must convey two things: the importance of the outcome, and the belief that it’s attainable.
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141 |

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Measure What Matters:
If you set a crazy, ambitious goal and miss it, you’ll still achieve something remarkable. – Larry Page
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143 |

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Measure What Matters:
As a leader, you must try to challenge the team without making them feel the goal is unachievable.
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147 |

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Measure What Matters:
Engineers struggle with goal setting in two big ways. They hate crossing off anything they think is a good idea, and they habitually underestimate how long it takes to get things done.
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159 |