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Seductive Interaction Design:
We rarely notice… aesthetic choices, except when people get them wrong.
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019 |

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Seductive Interaction Design:
…when we talk about how emotions influence interactions, it’s closer to the truth to say things that are enjoyable will be perceived as easy to use and efficient.
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025 |

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Seductive Interaction Design:
Product personality influences our perceptions.
|
026 |

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Seductive Interaction Design:
Consumers choose products that are an extension of themselves.
|
027 |

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Seductive Interaction Design:
By making intentional, conscious decisions about the personality of your product, you can shape positive or negative affect responses.
|
027 |

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Seductive Interaction Design:
We may know better, but we continue to judge a book by its cover.
|
028 |

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Seductive Interaction Design:
Attention to design details implies the same care and attention has been spent on the other (less visible) parts of the product, which implies that this is a trustworthy product.
|
028 |

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Seductive Interaction Design:
Our brains tend to count cycles, not seconds.
|
029 |

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Seductive Interaction Design:
We should be very concerned with how aesthetics shape perceptions, especially given the extent to which perceptions shape judgment, influence behavior, and shape our memories.
|
030 |

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Seductive Interaction Design:
Not only do aesthetics affect perceived usability, they also influence actual performance.
|
031 |