| 16297 Quotes Found |
Zero to One, Page 103
…simplicity – is itself an argument for secrets.
Ogilvy on Advertising in the Digital Age, Page 103
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
Blue Ocean Strategy, Page 103
To reach beyond existing demand, think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.
What if it Does Work Out?, Page 103
Don’t let self-consciousness prevent you from progressing.
The Art of Possibility, Page 103
The risk the music invites us to take becomes a joyous adventure only when we stretch beyond our known capacities, while gladly affirming that we may fail.
Courage is Calling, Page 103
Fear leads to aversion. Aversion to cowardice. Repetition leads to confidence. Confidence leads to courage.
Zero to One, Page 103
If insights that look so elementary… can support important and valuable businesses, there must remain many great companies still to start.
Ogilvy on Advertising in the Digital Age, Page 103
Logic persuades, but only emotions motivate. If people want to use your brand, they will find a logical rationale themselves – but the wanting comes first.
Blue Ocean Strategy, Page 103
…few companies have keen insight into who noncustomers are and how to unlock them.
Inspired, Page 103
One of the absolute hardest assignments in our industry is to try to cause dramatic change in a large and financially successful company.