Quotes

Unreasonable Hospitality, Page 064

Sitting down with people shows them you care about what they think and how they feel and makes it that much easier for them to trust that you have their interests in mind.

Go Put Your Strengths to Work, Page 064

A good team member deliberately volunteers his strengths to the team most of the time.

Blue Ocean Strategy, Page 064

By questioning conventional definition of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.

Ogilvy on Advertising in the Digital Age, Page 064

It is brands that re-assemble our attention, that provide a resort for those who are interested…

No Hard Feelings, Page 064

…it turns out that excellence is a bigger motivator than even money…

The Messy Middle, Page 064

If you’ve lost conviction but refuse to change course because of what you’ve already invested or achieved, then you’re officially doing things for the wrong reason.

Seductive Interaction Design, Page 064

Not knowing what to expect heightens our anxiety, and our curiosity.

A Sense of Urgency, Page 64

Organizations that do survive have to succeed in pleasing some combination of investors, clients, or the world at large.

Ogilvy on Advertising in the Digital Age, Page 064

…research shows that consumers are demanding much more from their brands: a logo, a reason why, an emotional promise, a cultural belief – all these may no longer be enough.

No Hard Feelings, Page 064

If you want to care more about something, put time and effort into it.