 |
Be grateful to your competitors for never letting your product – and process – become too comfortable.
|
191 |
 |
The nonscalable artistic elements of a product keep it from becoming a bland commodity.
|
310 |
 |
Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
|
016 |
 |
The products and services that get talked about are the ones that are worth talking about.
|
048 |
 |
To have purpose means giving individuals a product or service that is worth caring for and that has a clear why, or reason for being.
|
033 |
 |
Getting the right product is not too tough if you understand what customers really, really want.
|
187 |
 |
…[belief in your product] leads to a deeper understanding of your offering, which allows sellers to better match what they have with what others need.
|
106 |
 |
…if you keep your mass low, you can quickly change anything: your entire business model, product, feature set, and/or marketing message.
|
063 |
 |
…figure out your epicenter. Which part of your equation can’t be removed?… When you find it, you’ll know.
|
072 |
 |
There’s probably something you haven’t thought about that you could sell too.
|
091 |
