 |
If you’re successful, people will try to copy what you do. It’s just a fact of life. But there’s a great way to protect yourself from copycats: Make you part of your product or service.
|
138 |
 |
Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes them come back with cash in hand.
|
191 |
 |
Listening to customers is the best way to get in tune with a product’s strengths and weaknesses.
|
241 |
 |
It’s those who follow the road less traveled who create new industries, invent new products, build long-lasting enterprises, and inspire those around them to push their abilities to the highest levels of achievement.
|
066 |
 |
Products are inert. You have to hire great people… celebrate their skills, and give them the freedom to do their jobs right.
|
157 |
 |
…any product-oriented company has to keep reinventing its core product if it expects to prosper, let alone survive.
|
216 |
 |
…if you can control your own distribution, you will not find yourself at the mercy of a retailer who may or may not understand your product.
|
246 |
 |
The number-one factor in creating a great, enduring brand is having an appealing product. There’s no substitute.
|
249 |
 |
Untapped value is often hidden in complementary products and services.
|
065 |
 |
…to a buyer, the value of a product or service may be closely tied to the total number of people using it.
|
126 |
