 |
…brands live in four places – culture, environment, products, and the mind – and give us a blueprint to design systems that connect those spaces.
|
114 |
 |
Mobile can extend a product beyond its physical dimensions by integration a real world and mobile experience.
|
179 |
 |
Remember – the world needs your product or service so you must not be bashful in sharing it!
|
125 |
 |
If we ask people what they want in a product or show them a concept and seek their reaction, we run a very high risk of failure if we take their responses literally.
|
004 |
 |
It takes perspective that in the world of product and service innovation, utility is the driving force.
|
005 |
 |
Success breeds success, and innovation in product breeds innovation in marketing, sales, and even business model.
|
018 |
 |
…motivation is a natural product of innovation that is itself good for the business.
|
018 |
 |
Question #1: What tasks is the product really used for?
|
025 |
 |
As the innovator, your task is to go out and observe and know deeply the tasks that your products facilitate.
|
029 |
 |
It is very rare that the financial decision to create a new product is based on deep knowledge of market research.
|
048 |
