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The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less they question its use.
|
160 |
 |
…the odds of successfully designing products for a customer you don’t know extremely well are depressingly low.
|
173 |
 |
Art is often fleeting; products that form habits around entertainment tend to fade quickly from users’ lives.
|
173 |
 |
If the innovator has a clear conscience that the product materially improves people’s lives – first among them, the designer’s – then the only path is to push forward.
|
175 |
 |
Publicly available data can from similar products or solutions can help define your users and engagement targets.
|
195 |
 |
When it comes to developing new products, there are no guarantees. Along with creating an engaging product… start-ups must also find a way to monetize and grow.
|
198 |
 |
Careful introspection can uncover opportunities for building habit-forming products.
|
200 |
 |
Observing your own behavior can inspire the next habit-forming product or inform a breakthrough improvement to an existing solution.
|
201 |
 |
With the digital sea swelling in sameness and overwhelmed in information, a powerful brand – built not on a product but on a personal message – has become a competitive advantage.
|
224 |
 |
A service that reaches deep into the psyche of the buyer can never be purchased solely on price. Creating such products and services was always valuable; now it’s essential.
|
146 |
