 |
…any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists.
|
67 |
 |
To successfully simplify a product, we must remove obstacles that stand in the user’s way.
|
71 |
 |
…a product can decrease in perceived value if it starts off as scare and become abundant.
|
86 |
 |
To hold our attention, products must have an ongoing degree of novelty.
|
98 |
 |
To change behavior, products must ensure the users feel in control. People must want to use the service, not feel they have to.
|
125 |
 |
…products utilizing infinite variability stand a better chance of hold on to users’ attention, while those with finite variability must constantly reinvent themselves just to keep pace.
|
130 |
 |
The commitments we make have a powerful effect on us and play an important role in the things we don, the products we buy, and the habits we form.
|
136 |
 |
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
|
136 |
 |
As it turns out, we invest in products and services for the same reasons we put effort into our relationships.
|
145 |
 |
Once users have invested the effort to acquire a skill, they are less likely to switch to a competing product.
|
153 |
