 |
Matching a product with its target customer is like fishing. Your product is the bait that you put out there and the fish that you catch is your target customer.
|
25 |
 |
You define your target customer by capturing all of the relevant customer attributes… [which] can be demographic, psychographic, behavioral, or based on needs.
|
26 |
 |
When you are defining your target customer, it is important to understand the current stage of your product market in the technology adoption life cycle.
|
30 |
 |
Your goal is to iterate until you feel confident that you have identified a target customer with an underserved customer need that you believe you can address.
|
33 |
 |
One thing to know about customer needs is that they are like onions: they have multiple layers, each with a deeper layer just below it.
|
38 |
 |
Satisfaction is a measure of how satisfied a customer is with a particular solution that provides a certain customer benefit. It indicates how well that solution meets their needs.
|
46 |
 |
…customer needs and benefits should be precisely defined – and it is the job of the product team, not the customers, to define them.
|
58 |
 |
The longer you work on a product without getting customer feedback, the more you risk a major disconnect that subsequently requires significant rework.
|
80 |
 |
Good product teams strive to come up with ideas… that create high customer value for low effort.
|
83 |
 |
If you’ve made tentative plans beyond your MVP, you must be prepared to throw them out the window and come up with new plans based on what you learn from customers.
|
87 |
