 |
The customer should do business with you because you will make him feel good, or you will solve his problem, or both.
|
7 |
 |
The first commandment of getting and keeping customers is to treat each customer as you would treat yourself.
|
10 |
 |
Customers buy for only two reasons: to feel good or to solve a problem.
|
20 |
 |
Always show the customer the money. Always dollarize. Quantify the customer’s return on his investment in your product. Calculate the financial consequences… of going without your solution.
|
24 |
 |
One way or another, the customer will make a decision. If the solution benefits her – as it must – she will buy.
|
41 |
 |
By the time you are halfway through your current job you should know how else you can help your customer. When you are in the middle of a job, begin selling the next one.
|
48 |
 |
Do a wonderful job, do it on time, do it on budget, don’t complain, and give the customer a little extra. This is the blueprint for customer satisfaction and for continued sales success.
|
94 |
 |
…when a customer agrees to meet you for breakfast, he or she is making an uncommon investment of time. That investment is a positive buy signal.
|
134 |
 |
Don’t forget to use your business card. To too many people the business card is so common, so trivial, that they forget its purpose. Business cards are to get and keep customers…
|
136 |
 |
Setting the mission and purpose in the constituents’ or the customer’s or the adversary’s world allows all of them to see clearly the features and benefits that you and your product or service have to offer them.
|
79 |
