 |
Without direct, unencumbered access to actual users and customers, the product team has little hope of any kind of success.
|
010 |
 |
The fewest things you can do repetitively to observe a consistent core customer need – this spells efficiency.
|
138 |
 |
…customers want to get exactly the product they want exactly when they want it. This is generally immediately.
|
244 |
 |
Good hearing is… needed to ensure that product designs contain what customers want rather than what designers enjoy making.
|
215 |
 |
Your customers are only interested in their product and they generally define value in terms of the whole product (often a good plus a service).
|
253 |
