Categories

Without direct, unencumbered access to actual users and customers, the product team has little hope of any kind of success.

The fewest things you can do repetitively to observe a consistent core customer need – this spells efficiency.

…customers want to get exactly the product they want exactly when they want it. This is generally immediately.

Good hearing is… needed to ensure that product designs contain what customers want rather than what designers enjoy making.

Your customers are only interested in their product and they generally define value in terms of the whole product (often a good plus a service).

Wherever large amounts of customer frustration encounter large piles of money, opportunity lurks.

There really is no substitute for getting out of the office and visiting users and customers.

…in many cases, too much domain knowledge is more of a liability (they make the mistake of thinking they are the customer).

…while we may make a bet on specific technologies, we must always keep in mind the purpose of that technology is to solve problems in ways that customers love.

…projects have to start with the customer experience and work backwards to the technology.