 |
When you are so close to your product, it is difficult – often impossible – to perceive it as a new customer does.
|
143 |
 |
…conduct user tests with one customer at a time for the best results.
|
144 |
 |
Getting feedback from customers that aren’t in your target market is a waste of time and money that can lead you in the wrong direction.
|
149 |
 |
It is very powerful when multiple people observe the same customer feedback at the same time.
|
154 |
 |
The first time you revise your product based on customer feedback, you don’t always get it perfect.
|
172 |
 |
…what customers say they will do and what they actually do can be quite different – and actual customer behavior trumps customer opinions any day.
|
175 |
 |
…if you haven’t yet identified a customer archetype that is very excited about your MVP, then you should consider pivoting.
|
177 |
 |
If, on average, each customer generates enough prospects that subsequently convert into more than one new active customer, then you have viral growth.
|
237 |
 |
…the odds of successfully designing products for a customer you don’t know extremely well are depressingly low.
|
173 |
 |
The most important factor in any business or organization is having a customer… without customers no organization can continue to survive.
|
3 |
