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The ability to learn faster from customers is the essential competitive advantage that startups must possess.
|
193 |
 |
The rules that govern the sticky engine of growth are pretty simple: if the rate of new customer acquisition exceeds the churn rate, the product will grow.
|
211 |
 |
Most sources of customer acquisition are subject to competition.
|
218 |
 |
One thing that is nice about NPS (Net Promoter Score) is that it is very stable over time. Since it is measuring customer satisfaction, it is not subject to minor fluctuations…
|
246 |
 |
As startups grow, entrepreneurs can build organizations that learn how to balance the needs of existing customers with the challenges of finding new customers…
|
253 |
 |
When our new ideas fail, it’s usually because we were overconfident about how well customers would understand and how much they would care.
|
28 |
 |
Your map should be simple… you’ll just include the major steps required for customers to move from beginning to completion…
|
64 |
 |
When all you have is statistics, you have to guess what your customers are thinking. When you’re doing an interview, you can just…ask.
|
200 |
 |
Seeing where customers struggle and where they succeed with your prototype is useful – but hearing their thoughts as they go is invaluable.
|
208 |
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Asking target customers to do realistic tasks during an interview is the best way to simulate that real-world experience.
|
208 |
