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To understand what the customer thinks, you have to be careful not to ask leading questions.
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212 |
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…you can’t lose. If you test your prototype with customers, you’ll win the best prize of all – the chance to learn… whether you’re on the right track with your ideas.
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223 |
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When you get into a regular rhythm of listening to customers, it can remind you why you’re working so hard in the first place.
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224 |
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The ‘what’ describes the benefits that the product should give the customer… The ‘how’ is the way in which the product delivers the ‘what’ to the customer…
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16 |
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…’outside-in’ product development starts with an understanding of the customer’s problem space.
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16 |
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Lean product teams articulate the hypotheses they have made and solicit customer feedback on early design ideas to test those hypotheses. This approach is the essence of Lean…
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17 |
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It is true that customers are not likely to identify the next breakthrough solution in your product category.
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17 |
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…a good understanding of customer needs and preferences helps product teams explore new potential solutions and estimate how valuable customers are likely to find each one to be.
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17 |
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…customer feedback is like a flashlight in the night: it keeps you from falling off a cliff as you try to find your way there.
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20 |
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Unlike customers and their needs… value proposition is the problem space layer over which you have the most control.
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21 |
