|
|
Hooked:
To initiate action, doing must be easier than thinking. Remember, a habit is a behavior done with little or no conscious thought.
|
61 |
|
|
Hooked:
The more effort – either physical or mental – required to perform the desired action, the less likely it is to occur.
|
61 |
|
|
Hooked:
…understanding why the user needs your product or service is critical.
|
66 |
|
|
Hooked:
…any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists.
|
67 |
|
|
Hooked:
To successfully simplify a product, we must remove obstacles that stand in the user’s way.
|
71 |
|
|
Hooked:
…for companies building technology solutions, the greatest return on investment generally comes from increasing a product’s ease of use.
|
80 |
|
|
Hooked:
…heuristics – the mental shortcuts we take to make decisions and form opinions.
|
85 |
|
|
Hooked:
…a product can decrease in perceived value if it starts off as scare and become abundant.
|
86 |
|
|
Hooked:
…perception can form a personal reality based on how a product is framed, even when there is little relationship with objective quality.
|
88 |
|
|
Hooked:
…what draws us to act is not the sensation we received from the reward itself, but the need to alleviate the craving for that reward.
|
97 |
