|
|
Hooked:
…frequent engagement with a product – especially over a short period of time – increases the likelihood of forming new routines.
|
26 |
|
|
Hooked:
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
|
28 |
|
|
Hooked:
…one aspect is common to all successful innovations – they solve problems.
|
32 |
|
|
Hooked:
…habits… are formed over time, but the chain reaction that forms a habit always starts with a trigger.
|
40 |
|
|
Hooked:
…new habits need a foundation upon which to build. Triggers provide the basis for sustained behavior change.
|
40 |
|
|
Hooked:
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
|
43 |
|
|
Hooked:
Habit-forming companies tend not to rely on paid triggers for very long, if at all.
|
44 |
|
|
Hooked:
…product referrals from friends and family are often a key component of technology diffusion.
|
45 |
|
|
Hooked:
Emotions, especially negative ones, are powerful internal triggers and greatly influence our daily routines.
|
48 |
|
|
Hooked:
New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.
|
51 |
