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|
Hooked:
Without variability we are like children in that once we figure out what will happen next, we become less excited by the experience.
|
98 |
|
|
Hooked:
To hold our attention, products must have an ongoing degree of novelty.
|
98 |
|
|
Hooked:
…the need to feel social connectedness shapes our values and drives much of how we spend our time.
|
101 |
|
|
Hooked:
The element of variability also turns a seemingly mundane task into an engaging, gamelike experience.
|
103 |
|
|
Hooked:
Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don’t outwardly appear to enjoy them.
|
111 |
|
|
Hooked:
…people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all that more enticing.
|
111 |
|
|
Hooked:
Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior.
|
118 |
|
|
Hooked:
…these few words, placed at the end of a request, are a highly effective way to gain compliance… The magic words the researchers discovered? The phrase ‘But you are free to accept or refuse.’
|
120 |
|
|
Hooked:
…the most successful consumer technologies – those that have altered the daily behaviors of hundreds of millions of people – are the ones that nobody makes us use.
|
124 |
|
|
Hooked:
Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.
|
124 |
