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Hooked:
Users who continuously find value in a product are more likely to tell their friends about it.
|
21 |
|
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Hooked:
Hooked users become brand evangelists – megaphones for your company, bringing in new users at little or no cost.
|
21 |
|
|
Hooked:
…products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.
|
23 |
|
|
Hooked:
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
|
23 |
|
|
Hooked:
…naïve entrepreneurs often find that better products don’t always win – especially if a large number of users have already adopted a competing product.
|
23 |
|
|
Hooked:
…old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
|
23 |
|
|
Hooked:
The fact is that successfully changing long-term user habits is exceptionally rare.
|
25 |
|
|
Hooked:
Companies that succeed in building a habit-forming business are often associated with game-changing, wildly successful innovation.
|
25 |
|
|
Hooked:
…the habits you’ve most recently acquired are also the ones most likely to go soonest.
|
26 |
|
|
Hooked:
The enemy of forming new habits is past behaviors, and research suggests that old habits die hard.
|
26 |
