Book Titles

To change behavior, products must ensure the users feel in control. People must want to use the service, not feel they have to.

…people often feel constrained by threats to their autonomy and rebel.

…at the heart of every good tale is variability. The unknown is fascinating, and strong stories hold our attention by waiting to reveal what happens next.

…an element of mystery is an important component of continued user interest.

While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.

…products utilizing infinite variability stand a better chance of hold on to users’ attention, while those with finite variability must constantly reinvent themselves just to keep pace.

The commitments we make have a powerful effect on us and play an important role in the things we don, the products we buy, and the habits we form.

The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.

…studies reveal that our past is an excellent director of our future.

Businesses that leverage user effort confer higher value to their products simply because their users have put work into them. The users have invested in the products through their labor.