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|
The Lean Startup:
As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.
|
110 |
|
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The Lean Startup:
Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor.
|
111 |
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The Lean Startup:
Sooner or later, a successful startup with face competition from fast followers.
|
111 |
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The Lean Startup:
…startups have the advantage of being obscure, having a pathetically small number of customers, and not having much exposure… use these advantages to experiment…
|
112 |
|
|
The Lean Startup:
Unlike traditional concept tests or prototypes, [MVPs] are designed to speak to the full range of business questions, not just design or technical ones…
|
112 |
|
|
The Lean Startup:
You have to commit to a locked-in agreement – ahead of time – that no matter what comes of testing the MVP, you will not give up hope.
|
112 |
|
|
The Lean Startup:
There are only two possible explanations for [failure to deliver]: a failure of execution or a failure to plan appropriately.
|
113 |
|
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The Lean Startup:
One of the most dangerous outcomes for a startup is to bumble along in the land of the living dead.
|
114 |
|
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The Lean Startup:
Unfortunately, standard accounting is not helpful in evaluating entrepreneurs. Startups are too unpredictable for forecasts and milestones to be accurate.
|
115 |
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The Lean Startup:
Every product development, marketing, or other initiative that a startup undertakes should be targeted at improving one of the drivers of its growth model.
|
119 |
