Book Titles

The Lean Startup
How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries

Year Published: 2011
ISBN-13: 978-0-307-88789-4
Categories: Innovation, Lean, Startups

150 Quotes Found

Quote Image Quote Page Number

The Lean Startup:

We need to be able to test the data by hand, in the messy real world, by talking to customers.

147

The Lean Startup:

Whenever possible, reports should be drawn directly from the master data, rather than from an intermediate system, which reduces opportunities for error.

147

The Lean Startup:

Only 5 percent of entrepreneurship is the big idea… The other 95 percent is the gritty work that is measured by innovation accounting…

148

The Lean Startup:

…a pivot: a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

149

The Lean Startup:

There is no way to remove the human element – vision, intuition, judgment – from the practice of entrepreneurship, nor would that be desirable.

149

The Lean Startup:

Companies that cannot bring themselves to pivot to a new direction on the basis of feedback from the marketplace can get stuck in the land of the living dead…

149

The Lean Startup:

…successful pivots put us on a path toward growing a sustainable business.

150

The Lean Startup:

The more money, time, and creative energy that has been sunk into an idea, the harder it is to pivot.

153

The Lean Startup:

…the difficult challenge of deciding whether to pivot or persevere. This is one of the hardest decisions entrepreneurs face.

153

The Lean Startup:

…the goal of creating learning milestones is not to make the decision easy; it is to make sure that there is relevant data in the room when it comes time to decide.

153