|
|
The Lean Startup:
The first step in understanding a new product or service is to figure out it if it is fundamentally value-creating or value-destroying.
|
85 |
|
|
The Lean Startup:
…the Japanese term genchi gembutsu… is usually translated as a directive to ‘go and see for yourself.’
|
86 |
|
|
The Lean Startup:
No matter how many intermediaries lie between a company and its customers, at the end of the day, customers are breathing, thinking, buying individuals.
|
88 |
|
|
The Lean Startup:
All successful sales models depend on breaking down the monolithic view of organizations into the disparate people that make them up.
|
88 |
|
|
The Lean Startup:
The goal of… early contact with customers is not to gain definitive answers. Instead, it is to clarify at a basic, coarse level that we understand our potential customer and what problems they have.
|
89 |
|
|
The Lean Startup:
No amount of design can anticipate the many complexities of bringing a product to life in the real world.
|
90 |
|
|
The Lean Startup:
The problem with most entrepreneurs’ plans is generally not that they don’t follow sound strategic principles but that the facts upon which they are based are wrong.
|
91 |
|
|
The Lean Startup:
A minimum viable product (MVP) helps entrepreneurs start the process of learning as quickly as possible.
|
93 |
|
|
The Lean Startup:
…the goal of the MVP is to begin the process of learning, not end it.
|
93 |
|
|
The Lean Startup:
Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer.
|
94 |
