Book Titles

While our motives and agendas are deep inside in our own hearts and minds, they become visible to others through our behaviors…

The motive that inspires the greatest trust is genuine caring…

If you really don’t care – and you don’t want to care – that’s fine. But you need to understand that you will pay a tax because of it!

…caring actually leads to better performance.

The agenda that generally inspires the greatest trust is seeking mutual benefit – genuinely wanting what’s best for everyone involved.

The agenda that best creates credibility and inspires trust is acting in the best interest of others.

When we believe people truly are acting in our best interest, we tend to trust them. When we believe that they are not acting in our best interest, we do not trust them. It’s that simple.

…keep in mind that people typically judge us – and we judge them – based on observable behavior.

…we tend to judge others by their behavior, and ourselves based on our intent.

In almost all situations, we would do well to recognize the possibility – even probability – of good intent in others… sometimes despite their observable behavior.