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|
Traction:
One common thread unites successful people and successful companies. All of them have a habit of setting and achieving goals.
|
53 |
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Traction:
If you try to please everyone, you’re going to lose your ass.
|
55 |
|
|
Traction:
A focused effort will enable you to sell and close more of the right business.
|
55 |
|
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Traction:
…stop trying to be all things to all people.
|
55 |
|
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Traction:
You need to settle on three qualities that will truly make your company unique to the ideal customer.
|
59 |
|
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Traction:
A guarantee is your opportunity to pinpoint an industry-wide problem and solve it. This is typically a service or quality problem.
|
64 |
|
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Traction:
The ideal guarantee is backed up by a tangible penalty if you don’t deliver on it.
|
64 |
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Traction:
With life and business moving as fast as it does in the 21st century, there is little value in detailed strategic planning beyond a three-year window. A lot can change during that time span.
|
66 |
|
|
Traction:
‘Whatever the mind of man can conceive and believe, it can surely achieve.’ – Napoleon Hill
|
66 |
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Traction:
Remember, less is always more. Most companies make the mistake of trying to accomplish too many objectives per year.
|
68 |
