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How:
Transparency – the new conditions of the world that allow us to see past the medium to get to the heart of the message – fundamentally changes almost every way we conduct our lives in public…
|
132 |
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How:
Everything we do, say, or represent can be verified or disproved easily and relatively cheaply.
|
132 |
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How:
…character, that soft quality of a person’s worth, plays a huge role in our dealings with others.
|
133 |
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How:
At every level of society now, the easy access to information has changed both how we judge organizations and what we expect of them.
|
135 |
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How:
Technological transparency has lifted the veil of proxies and surrogates, leaving individuals and organizations exposed as never before.
|
137 |
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How:
The very presence in a market of cheap and easy information changes the costs involved in every transaction, providing the seller with a strong incentive to do the right thing.
|
138 |
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How:
The way the outside world now views a company has irrevocably changed… Now, HOW you do WHAT you do matters most.
|
138 |
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How:
Authentic impressions come from human interactions where people get their HOWS right, without attempting to manipulate the message or the market.
|
143 |
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How:
Mass information access has fundamentally changed the way we perceive the messages we receive.
|
143 |
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How:
To apologize is inherently a dangerous act, but one with latent power.
|
145 |
