Book Titles

…the convenience factor will outweigh the perfection factor most of the time.

When we link tasks properly, we create workflow solutions that both improve our customers’ productivity and also make our relationships with those customers stickier.

…one tasks often leads to another, and bridging the gap between the two is a powerful product idea.

Continuity, loose linking, and leverage are important factors that affect sales and marketing as well as product development…

…loose linking may provide your marketing people with the opportunity to partner with someone else to create the perfect task-to-task offering.

…in connecting tasks, it is vital that an analysis of the impact on sales and marketing be conducted.

The great thing about task-to-task innovation is that the opportunities are everywhere and are easy to locate. All you have to do is look and ask.

You cannot always observe your customers interacting with your product and then observe what they do next. The next best thing is to ask them.

Understanding reality is the highest form of market research; artificial environments such as focus groups come in a distant second.

…idea generation and idea validation are the products of real observation under circumstances that are as real as possible.