|
|
Something Really New:
When you develop a good, instinctive feel for these differences [between steps and tasks], you can innovate in any field because it is these two skills that make you an innovator.
|
077 |
|
|
Something Really New:
Among innovators, those with the creativity and the most customer and product knowledge will be most likely to produce the biggest innovations.
|
077 |
|
|
Something Really New:
Action is work. When we eliminate work, we gain utility. Net utility is the goal of innovation.
|
078 |
|
|
Something Really New:
The highest net utility is the sweet spot… that set of steps that best combines the greatest reduction of work for the user with the lowest pain to adopt.
|
079 |
|
|
Something Really New:
In products that assist with tasks that are performed very frequently, the value to the user is quite high.
|
080 |
|
|
Something Really New:
Any product that is easy to learn and easy to use has some room on the cost side for price.
|
080 |
|
|
Something Really New:
The idea that you can take the human factor out and still create innovation seems like the ultimate bureaucratic fantasy…
|
090 |
|
|
Something Really New:
When micromanagers start talking about thinking outside the box, someone needs to stand up and say ‘We have met the enemy and he is us.’
|
093 |
|
|
Something Really New:
If you cannot change it fundamentally, then you have to do something else.
|
094 |
|
|
Something Really New:
If you can demonstrate that customers are dying to buy this product, then you ought to be able to sell it to management.
|
095 |
